SEO Era
GEO Era
When AI does the discovering, content format matters differently. Text-only content that worked for SEO doesn't work for GEO.
Why video and podcast are part of the answer
AI platforms need more than text to understand and recommend content.
Video and audio give AI agents context. They give audiences content in the format they actually consume. And they give Google the multi-modal signals it increasingly demands.
This isn't just about Google. It reflects a broader shift:
- YouTube is the second-largest search platform globally
- Podcast listening continues growing year-over-year
- TikTok has become a primary discovery tool for younger audiences
- AI platforms like ChatGPT and Perplexity cite multi-format sources
Your audience is already there. The question is whether your content is.
YouTube
2nd largest search platform
Podcasts
Growing year-over-year
TikTok
Primary discovery tool
AI Platforms
Cite multi-format sources
Video optimized for YouTube, TikTok, and social platforms
Podcast-quality audio for Spotify and Apple Podcasts
Structured metadata and transcripts for AI discoverability
Multi-language support for global reach
One article. Multiple formats. Every platform.
Built for publishers and content teams
Publishers & Media
Your business depends on traffic and audience reach. As discovery shifts away from text-only search, multi-format content isn't optional—it's how you stay visible and competitive.
Content & Marketing Teams
You create content to reach audiences and drive results. Video and podcast extend that content to platforms where your audience already spends time—without starting from scratch.