Sponsored articles are moving to video. Don't lose that budget.
Anseri's Sponsored Video Suite lets publishers and agencies turn sponsored topics, briefs, or articles into sellable video packages for YouTube and social — so sponsored budgets follow the audience, not just blue links.
- Add sponsored video to every content campaign
- Create new video products without building a video team
- Reach audiences where Google is already pushing them: YouTube and Discover
Google is pushing attention from articles into video.
Google is increasingly showing YouTube videos, Shorts, and AI answers inside Discover and Search — instead of sending traffic directly to publisher articles. If sponsored content stays text-only, more of that attention — and over time, that budget — risks drifting into video-first formats.
More Discover inventory goes to video and social-style content
Users watch videos inside Google surfaces instead of clicking through
Sponsored article deals need a video component to stay competitive
Sponsored content has to evolve from "just an article" to "article + video package."
From sponsored article buyers to sponsored video buyers.
Thousands of advertisers already buy sponsored articles and content placements across publishers for SEO, branding, and awareness. Anseri extends that familiar model into video. For every sponsored topic, you can now sell a ready-made sponsored video package on top.
Advertiser brings topic, brief, or existing sponsored article
Publisher brings audience and video inventory
Anseri turns it into a sponsored video and Shorts package you can charge for
Built for publishers and agencies
For Publishers
Create a new sponsored video product line without hiring a video team. Make your media kit video-first: article and video options for every campaign. Grow your YouTube and on-site video presence with advertiser-funded content.
For Advertisers & Agencies
Use the same sponsored topic to reach audiences in articles and video. Get multiple video assets from a single brief, ready for YouTube and social. Buy content placements that match how users actually consume media today.
Two products you can sell today
Sponsored Article → Video Package
When there is already a sponsored article:
- Input:article draft or URL plus brand assets
- Output:1 main sponsored video (2–6 min) and 2–5 short vertical clips (15–45 sec)
Every sponsored article can now include a sponsored video add-on.
Sponsored Video Only
When the advertiser wants video placement without an article:
- Input:campaign brief, topic, logo, key messages
- Output:1 main sponsored video and 2–5 short clips
Sell sponsored video campaigns even when there's no article involved.
What's included
Every Sponsored Video Suite delivers: